We study the consumer and their motivations using the most accurate methodology from the most appropriate source.
Do not make important decisions blindly: rely on a thorough understanding of your consumers and their motivations.
We help you understand the needs, expectations and factors that drive your customers' behavior and purchasing decisions.
In qualitative studies, a spontaneous and free discourse is started on a topic (in this case, your product or service), observing their reactions to the visualization of certain stimuli.
Focus group (group meetings) and in-depth interviews are some of the methodologies that we use in Tendencia IM and in contrast to quantitative research which seeks to answer questions such as what, where, when.
Qualitative studies are based on the collection of small samples through observation of small population group.
At Tendencia IM we have the most appropriate methodologies depending on the objectives.
In Tendencia IM we advise you with the best qualitative methodology according to your information needs.
EXPERTS PANELTo test a certain product/service/issue in the medical, industrial, construction, and many other fields, we need experts in the field to share their opinions and experiences, meaning the panel of experts is the best option for these issues: medical specialists, engineers from any field, programmers, etc., who can advise you on your product/service.
TRIADS AND DYADSThis methodology is focused on a more specific market niche, with a greater degree of depth than a group session ( by participation of 3 or 2 informants, as its name suggests), obtaining valuable and very detailed information, because it allows the moderator to interact more closely with the participants.
ETHNOGRAPHIESImagine being able to observe your client's behavior in a 100% real environment, in the place where the choice and decision-making process takes place! Thanks to ethnographies this is possible. We accompany current clients of a certain product/service to buy/select that product/service and observe their reactions, opinions, experiences, all this at the point of sale.
Methodology where a market segment is gathered to obtain the why, how, their opinions and experiences of a topic
This meeting takes place in a Gesell Chamber, which allows the participants to express themselves in the most natural way possible by not feeling observed, making the results of the ongoing study more reliable
At Tendencia IM we have the best facilities to carry out Qualitative and Focus Group studies, including the best equipped Gesell Chamber in Queretaro