We have the best facilities to carry out qualitative studies and focus groups.
The Gesell Chamber is a space conditioned in two environments, separated by unilateral vision glass. This room has audio and video equipment to capture all the evidence acquired in the investigation.
In it you can observe group sessions, where the behavior, opinions, reactions and emotions of the participants are examined.
The Gesell camera is so important because it fosters an environment where the participants do not feel observed, making the results of the qualitative study that is being carried out more reliable.
The correct interpretation of data and information by our experts will help you make better decisions, generate ideas and translate actions into more sales.
GENERATE NEW IDEASGroup sessions allow the generation of new ideas and detecting opportunities at a lower cost compared to other methodologies.
KNOW YOUR TARGETObtain in-depth and quality information that will help you understand the opinions, attitudes and beliefs that are part of your target audience.
At Tendencia IM we have a multidisciplinary group of professionals made up of psychologists, marketers and communication experts in handling various methodologies and segments.
Our human team, facilities and experience in various fields make us your best option in market research in Mexico.