{"id":232,"date":"2022-11-28T20:19:23","date_gmt":"2022-11-28T20:19:23","guid":{"rendered":"https:\/\/blog.tendenciaim.com\/?p=232"},"modified":"2023-01-12T22:22:36","modified_gmt":"2023-01-12T22:22:36","slug":"como-usar-google-trends-para-conocer-tu-mercado","status":"publish","type":"post","link":"https:\/\/www.tendenciaim.com\/blog\/como-usar-google-trends-para-conocer-tu-mercado\/","title":{"rendered":"Como usar Google Trends para conocer tu mercado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"232\" class=\"elementor elementor-232\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da8a25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da8a25\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8055cc\" data-id=\"c8055cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bfd82d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6bfd82d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Como usar Google Trends para conocer tu mercado<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2e1e7b elementor-widget elementor-widget-text-editor\" data-id=\"d2e1e7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoy m\u00e1s que nunca, conocer tu entorno para tomar decisiones se ha vuelto una habilidad cr\u00edtica para navegar en un mundo lleno de incertidumbre, pero tambi\u00e9n lleno de oportunidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65c3a76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65c3a76\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa51d4e\" data-id=\"aa51d4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1936263 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1936263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-338d9d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"338d9d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4a383d\" data-id=\"c4a383d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0f3907 elementor-widget elementor-widget-image\" data-id=\"f0f3907\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-scaled.jpg\" class=\"attachment-full size-full wp-image-234\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-scaled.jpg 2560w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-300x200.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-1024x683.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-768x512.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-1536x1024.jpg 1536w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/Google-Trends-2048x1365.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a076333\" data-id=\"a076333\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aa8b88 elementor-widget elementor-widget-text-editor\" data-id=\"4aa8b88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En esta pandemia, que fren\u00f3 la econom\u00eda durante casi 2 a\u00f1os, tener una visi\u00f3n general del mercado se ha vuelto indispensable para la supervivencia de muchas empresas.<\/p><p>En esta ocasi\u00f3n te queremos presentar una herramienta que podr\u00e1s usar sin costo y que te ayudar\u00e1 a darte una visi\u00f3n m\u00e1s general de tu negocio; <strong>Google Trends.<\/strong><\/p><p>Si quieres darte una idea del nivel de inter\u00e9s de un producto o servicio en particular, Google Trends es una herramienta incre\u00edble.<\/p><p>Todo lo que necesitas es buscar la palabra clave de tu inter\u00e9s y usar los filtros conforme tus necesidades.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a9081a elementor-align-left e-transform e-transform elementor-widget elementor-widget-lottie\" data-id=\"3a9081a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tendenciaim.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/loader.json&quot;,&quot;id&quot;:327,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:227,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.100000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;,&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3783a10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3783a10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-38d0ad8\" data-id=\"38d0ad8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c34b13a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c34b13a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a29770e elementor-widget elementor-widget-heading\" data-id=\"a29770e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo <br> usarlo? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2102119\" data-id=\"2102119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6097be8 elementor-widget elementor-widget-text-editor\" data-id=\"6097be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Trends puede usarse para medir el nivel de inter\u00e9s y la temporalidad de nuestro producto por ubicaci\u00f3n de una manera f\u00e1cil, ayud\u00e1ndonos a resolver preguntas c\u00f3mo:<\/p><ul><li>\u00bfD\u00f3nde la gente busca m\u00e1s mi producto o servicio?<\/li><li>\u00bfEn qu\u00e9 fechas se solicitan m\u00e1s?<\/li><li>\u00bfCu\u00e1ndo me convendr\u00eda anunciarme?<\/li><li>\u00bfHay inter\u00e9s suficiente en mi producto o servicio?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24f4e7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24f4e7d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7cc8308\" data-id=\"7cc8308\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3aa2363 elementor-widget elementor-widget-heading\" data-id=\"3aa2363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplo No. 1 <br>\n<br>\nUsando Google Trends para medir el mercado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69090fa elementor-widget elementor-widget-text-editor\" data-id=\"69090fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para este ejemplo, imaginemos que somos un grupo de Mariachi que se encuentra en M\u00e9xico y que necesita conocer m\u00e1s su mercado y ver cu\u00e1ndo invertir en publicidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c308c4b\" data-id=\"c308c4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9003f45 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"9003f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1500\" height=\"795\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-002.jpg\" class=\"attachment-full size-full wp-image-240\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-002.jpg 1500w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-002-300x159.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-002-1024x543.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-002-768x407.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b496f11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b496f11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4297eea\" data-id=\"4297eea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd88f73 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"fd88f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79b3310 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79b3310\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9d83ed\" data-id=\"a9d83ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d27f97 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"7d27f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Nuestros esfuerzos<\/strong> de marketing entonces deber\u00edan enfocarse a lanzarse 5 d\u00edas antes de cada fecha y adem\u00e1s mencionar espec\u00edficamente que estamos disponibles en esos d\u00edas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de1f28a\" data-id=\"de1f28a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6dbefc elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b6dbefc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Usando Google Trends,<\/strong> podemos darnos cuenta que el inter\u00e9s por los Mariachi est\u00e1 sujeto a cierta temporalidad, pues tenemos picos en mayo (d\u00eda de las madres), en septiembre (independencia de M\u00e9xico) y en diciembre (cumplea\u00f1os de la virgen de Guadalupe). El resto del a\u00f1o el inter\u00e9s es relativamente constante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f69c59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f69c59\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8ea2e8\" data-id=\"a8ea2e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4344049 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"4344049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1168\" height=\"415\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-003.jpg\" class=\"attachment-full size-full wp-image-241\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-003.jpg 1168w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-003-300x107.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-003-1024x364.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-003-768x273.jpg 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d838ffe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d838ffe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-252febc\" data-id=\"252febc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776d451 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"776d451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por otro lado, Google Trends nos permite ver <strong>las regiones geogr\u00e1ficas con m\u00e1s inter\u00e9s<\/strong> en nuestro servicio, siendo Jalisco el estado con m\u00e1s b\u00fasquedas de la palabra \u201cmariachi\u201d en Google, (eso denota el inter\u00e9s en el servicio).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83a682a\" data-id=\"83a682a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb38897 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"eb38897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Haciendo un an\u00e1lisis m\u00e1s profundo, podr\u00edamos decir que en Colima hay m\u00e1s inter\u00e9s en los Mariachis que en Tlaxcala porque, aunque tienen un nivel de b\u00fasquedas similar (77) en Google Trends, la poblaci\u00f3n de Colima es la mitad que la de Tlaxcala.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c70023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c70023\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2ad14bd\" data-id=\"2ad14bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-238694e elementor-widget elementor-widget-heading\" data-id=\"238694e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplo No. 2 <br>\n<br>\nUsando Google Trends para vender Arbolitos de Navidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f96021 elementor-widget elementor-widget-text-editor\" data-id=\"5f96021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este ejemplo, usamos Google Trends para saber m\u00e1s sobre el inter\u00e9s de los arbolitos de navidad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ee2862\" data-id=\"1ee2862\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a996f5e elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"a996f5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1187\" height=\"687\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-004.jpg\" class=\"attachment-full size-full wp-image-242\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-004.jpg 1187w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-004-300x174.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-004-1024x593.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-004-768x444.jpg 768w\" sizes=\"(max-width: 1187px) 100vw, 1187px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77853c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77853c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-08508c5\" data-id=\"08508c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57d832b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"57d832b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e29067 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5e29067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>En la figura de arriba,<\/strong> podemos darnos cuenta que el inter\u00e9s es muy pero muy bajo casi todo el a\u00f1o. Es s\u00f3lo hasta principios de noviembre donde empieza a repuntar, siendo el mayor inter\u00e9s el 11 de diciembre y a partir de all\u00ed va en picada.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9af3e70\" data-id=\"9af3e70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c3521b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0c3521b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Algunas conclusiones<\/strong> que nos dan estos datos, son los siguientes:<\/p><ul><li>Que nuestra ventana para anunciarnos empieza desde noviembre y hasta mediados de diciembre, disip\u00e1ndose considerablemente el inter\u00e9s despu\u00e9s del 11 de este mes.<\/li><li>Que quiz\u00e1s no nos convendr\u00eda trabajar todo el a\u00f1o y mejor enfocar esfuerzos en el \u00faltimo cuatrimestre del mes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2e4798 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2e4798\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e04c7ff\" data-id=\"e04c7ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2737d58 elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2737d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Tambi\u00e9n podemos ver las regiones con mayor inter\u00e9s en los \u201carbolitos de navidad\u201d.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5615b6f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5615b6f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5baa297\" data-id=\"5baa297\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e99616 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5e99616\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1179\" height=\"434\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-005.jpg\" class=\"attachment-full size-full wp-image-244\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-005.jpg 1179w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-005-300x110.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-005-1024x377.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-005-768x283.jpg 768w\" sizes=\"(max-width: 1179px) 100vw, 1179px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a73193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a73193\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b62e21\" data-id=\"2b62e21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f7b19f elementor-widget elementor-widget-heading\" data-id=\"1f7b19f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ejemplo No. 3<br>\n<br>\nEligiendo qu\u00e9 marca de celulares distribuir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a01b275\" data-id=\"a01b275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da1454d elementor-widget elementor-widget-text-editor\" data-id=\"da1454d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para este ejemplo, usaremos casos m\u00e1s complejos y aprovecharemos herramientas adicionales que tiene Google Trends: <strong><b>la comparativa de t\u00e9rminos y la b\u00fasqueda hist\u00f3rica.<\/b><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d424789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d424789\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-393d906\" data-id=\"393d906\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-926359b elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"926359b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1190\" height=\"622\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-006.jpg\" class=\"attachment-full size-full wp-image-246\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-006.jpg 1190w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-006-300x157.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-006-1024x535.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-006-768x401.jpg 768w\" sizes=\"(max-width: 1190px) 100vw, 1190px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ed0a822\" data-id=\"ed0a822\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa4acd3 elementor-widget elementor-widget-text-editor\" data-id=\"aa4acd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En este caso, estamos comparando Oppo, Apple, Huawei y Samsung como marcas. Aqu\u00ed podr\u00e1s darte idea que Google Trends aunque \u00fatil, queda abierto a interpretaciones. En el caso de \u201cApple\u201d decidimos mejor usar la palabra clave \u201ciPhone\u201d ya que la marca de la manzanita es tremendamente popular, y usando su marca como comparativa, incluir\u00eda tambi\u00e9n a sus computadoras, smartwatch, earpods, accesorios, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01142c7 elementor-widget elementor-widget-text-editor\" data-id=\"01142c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Algo que te dar\u00e1s cuenta, es que no se hizo lo mismo en el caso de Samsung. En todo caso, es como obtendremos el resultado m\u00e1s realista posible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddba8e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddba8e3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13007a6\" data-id=\"13007a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-876f829 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"876f829\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-557ee67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"557ee67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf95b68\" data-id=\"cf95b68\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b429d elementor-widget elementor-widget-text-editor\" data-id=\"19b429d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es importante corroborar la informaci\u00f3n y una vez que tengas el panorama completo, seguir con un estudio de mercado bien dirigido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef04fa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef04fa1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c5dc3d6\" data-id=\"c5dc3d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7ce8e4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e7ce8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e8920b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e8920b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d090648\" data-id=\"d090648\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9f4b7e elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f9f4b7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lo que vemos a continuaci\u00f3n es que Samsung y Apple son marcas mucho m\u00e1s posicionadas en general (al menos en M\u00e9xico) y que la tendencia del inter\u00e9s de los celulares va al alza, aunque habr\u00eda que comprobar si esta alta no es porque se aproximan las fiestas navide\u00f1as. \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e96f223\" data-id=\"e96f223\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1d4c9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1d4c9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1eed994\" data-id=\"1eed994\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-505b16b elementor-widget__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"505b16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En la figura de la derecha, podremos ir seleccionando por inter\u00e9s y por ciudad. En este ejemplo, podemos ver que Tlaxcala tiene el mayor inter\u00e9s a nivel nacional en la marca Oppo.<\/p><p>Tambi\u00e9n podemos ver que el sureste mexicano tiene m\u00e1s inter\u00e9s en Samsung. Esto coincide con el nivel socioecon\u00f3mico, y lo podr\u00edamos confirmar porque Quintana Roo (el estado con mejor nivel socio econ\u00f3mico del sureste) es el \u00fanico estado del sur de M\u00e9xico con mayor inter\u00e9s en \u201ciPhone\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a15c376\" data-id=\"a15c376\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef715a elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"5ef715a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1169\" height=\"464\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-007.jpg\" class=\"attachment-full size-full wp-image-247\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-007.jpg 1169w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-007-300x119.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-007-1024x406.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-007-768x305.jpg 768w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1c9c52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d1c9c52\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a47f3b1\" data-id=\"a47f3b1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a62505b elementor-widget elementor-widget-text-editor\" data-id=\"a62505b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Por \u00faltimo, queremos ver si el inter\u00e9s a lo largo del tiempo en celulares va al alza. Para ello ajustaremos la b\u00fasqueda a nivel hist\u00f3rico para ver tendencias en las marcas.<\/strong><\/p><p>Aqu\u00ed podemos ver como <em>Oppo<\/em>\u00a0es la que m\u00e1s ha crecido a lo largo del tiempo y que <em>Huawei <\/em>fue muy fuerte y que su tendencia es a la baja.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1986e31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1986e31\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08a8d36\" data-id=\"08a8d36\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1baf3e6 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"1baf3e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1189\" height=\"423\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-008.jpg\" class=\"attachment-full size-full wp-image-248\" alt=\"Estudios de Mercado \/ Google Trends\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-008.jpg 1189w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-008-300x107.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-008-1024x364.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/google-trends-008-768x273.jpg 768w\" sizes=\"(max-width: 1189px) 100vw, 1189px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b88311 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b88311\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f10887f\" data-id=\"f10887f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0fc088 e-transform elementor-widget elementor-widget-lottie\" data-id=\"a0fc088\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tendenciaim.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/loader.json&quot;,&quot;id&quot;:327,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-30,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;,&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c4ac2f\" data-id=\"5c4ac2f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f545d5a elementor-widget elementor-widget-heading\" data-id=\"f545d5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56d680a elementor-widget elementor-widget-text-editor\" data-id=\"56d680a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Trends es una herramienta bastante \u00fatil para ver r\u00e1pidamente una situaci\u00f3n de mercado, pero sin llegar a sustituir un estudio de mercado en forma.<\/p><p><strong>Nuestra recomendaci\u00f3n<\/strong> es que te ayudes de esta herramienta para comprobar las tendencias en cuanto a productos, servicios y\/o marcas, as\u00ed como refinar la estrategia de tu negocio o empresa, y entonces, con esta breve exploraci\u00f3n, te acerques a especialistas en investigaci\u00f3n de mercados para corroborar estas hip\u00f3tesis y ayudarte a generar un mayor posicionamiento y penetraci\u00f3n en tu mercado meta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57a045b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57a045b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c9abe5\" data-id=\"0c9abe5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88e037a elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"88e037a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/tendenciaIM_callToAction-1024x683.jpg);\" role=\"img\" aria-label=\"tendencia-IM-contacto\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCont\u00e1ctanos\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSi ya est\u00e1s listo para comenzar, puedes solicitar una asesor\u00eda sin costo para cotizar un plan a tu medida en Tendencia IM\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.tendenciaim.com\/contacto\">\n\t\t\t\t\t\tContinuar\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hoy m\u00e1s que nunca, conocer tu entorno para tomar decisiones se ha vuelto una habilidad cr\u00edtica para navegar en un mundo lleno de incertidumbre, pero tambi\u00e9n lleno de oportunidades. En esta pandemia, que fren\u00f3 la econom\u00eda durante casi 2 a\u00f1os, tener una visi\u00f3n general del mercado se ha vuelto indispensable para la supervivencia de muchas [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":234,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[6,12,7],"tags":[],"class_list":["post-232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacion-de-mercados","category-marketing-digital","category-tips-consejos"],"_links":{"self":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":54,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts\/232\/revisions"}],"predecessor-version":[{"id":511,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts\/232\/revisions\/511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/media\/234"}],"wp:attachment":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/media?parent=232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/categories?post=232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/tags?post=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}