{"id":217,"date":"2022-11-28T19:52:52","date_gmt":"2022-11-28T19:52:52","guid":{"rendered":"https:\/\/blog.tendenciaim.com\/?p=217"},"modified":"2023-01-16T17:03:03","modified_gmt":"2023-01-16T17:03:03","slug":"lo-que-necesitas-saber-de-la-herramienta-mystery-shopper","status":"publish","type":"post","link":"https:\/\/www.tendenciaim.com\/blog\/lo-que-necesitas-saber-de-la-herramienta-mystery-shopper\/","title":{"rendered":"Lo que necesitas saber de la herramienta Mystery Shopper"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"217\" class=\"elementor elementor-217\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4413847 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4413847\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-070c473\" data-id=\"070c473\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82ce398 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"82ce398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lo que necesitas saber de la herramienta Mystery Shopper<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1293f elementor-widget elementor-widget-text-editor\" data-id=\"7e1293f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mystery Shopper es una gran herramienta para detectar dentro de tu empresa, de una manera honesta, por ello es y seguir\u00e1 siendo usada por las top 500 empresas Fortune, para tener una visi\u00f3n interna del desempe\u00f1o de sus empleados y si cumplen o no con las expectativas de la marca al interactuar con sus clientes, o en todo caso, si se desea conocer el desempe\u00f1o de la actual competencia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6492337 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6492337\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61b2991\" data-id=\"61b2991\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-430fd65 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"430fd65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75f6e24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75f6e24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e702c50\" data-id=\"e702c50\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59dba66 elementor-widget elementor-widget-image\" data-id=\"59dba66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"344\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-001_1-1024x440.jpg\" class=\"attachment-large size-large wp-image-341\" alt=\"tendenciaim-mystery-shopper\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-001_1-1024x440.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-001_1-300x129.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-001_1-768x330.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-001_1.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0abc469\" data-id=\"0abc469\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924c801 elementor-widget elementor-widget-text-editor\" data-id=\"924c801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mientras que la investigaci\u00f3n cuantitativa trata con n\u00fameros y estad\u00edsticas, la investigaci\u00f3n cualitativa trata con palabras y significados. Ambas son herramientas poderosas para obtener diferentes tipos de informaci\u00f3n del mercado y de nuestros clientes, y saber sus diferencias ayudar\u00e1 a elegir la mejor opci\u00f3n de estudio para tu negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f663926 elementor-align-left e-transform e-transform elementor-widget elementor-widget-lottie\" data-id=\"f663926\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tendenciaim.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/loader.json&quot;,&quot;id&quot;:327,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:227,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.100000000000000088817841970012523233890533447265625,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;,&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa5b822 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa5b822\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbd115f\" data-id=\"dbd115f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce8887e elementor-widget elementor-widget-text-editor\" data-id=\"ce8887e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Antes de continuar,<\/strong> ayuda hacerse las siguientes preguntas para saber si tu empresa necesita de los servicios de una agencia de Mystery Shopper:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a0e337 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a0e337\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7a3add7\" data-id=\"7a3add7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b2fff1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b2fff1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca5e45 elementor-widget elementor-widget-text-editor\" data-id=\"5ca5e45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfSabes c\u00f3mo<\/strong> se est\u00e1 desempe\u00f1ando tu equipo de trabajo cuando atiende a tus clientes?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-ea78cf6\" data-id=\"ea78cf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41dd055 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"41dd055\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0953e1 elementor-widget elementor-widget-text-editor\" data-id=\"d0953e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfS\u00e9 cu\u00e1ndo<\/strong> mis clientes reciben un servicio deficiente?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-50507dd\" data-id=\"50507dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d02a01 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2d02a01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257624b elementor-widget elementor-widget-text-editor\" data-id=\"257624b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfTengo datos<\/strong> correctos e informes sobre mi servicio, o estoy a \u201cciegas\u201d?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-e199af7\" data-id=\"e199af7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-613c429 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"613c429\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99b829b elementor-widget elementor-widget-text-editor\" data-id=\"99b829b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfConozco c\u00f3mo<\/strong> se compara mi servicio con el de la competencia?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-71dc07e\" data-id=\"71dc07e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44244b8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44244b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de4d73 elementor-widget elementor-widget-text-editor\" data-id=\"0de4d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfLa experiencia de servicio<\/strong> a mis clientes es buena y estandarizada en todos los canales: punto de venta, atenci\u00f3n telef\u00f3nica, website, etc.?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a458833 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a458833\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5fff51c\" data-id=\"5fff51c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aeb0469 elementor-widget elementor-widget-heading\" data-id=\"aeb0469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es el Mystery Shopper?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40496f3 elementor-widget elementor-widget-text-editor\" data-id=\"40496f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mystery Shopper o cliente misterioso, es una metodolog\u00eda de investigaci\u00f3n de mercados que consiste en que un investigador\u00a0se haga\u00a0pasar por un cliente, para evaluar el servicio y la experiencia de compra que reciben los clientes de una determinada empresa en un ambiente natural.<\/p><p>Gracias a escenarios planteados, se pueden conocer las reacciones y respuestas del personal ante acciones poco comunes, resoluci\u00f3n de problemas y tiempos de respuesta.<\/p><p>El resultado final es una gu\u00eda para tomar acciones inmediatas que tendr\u00e1n un gran impacto en el servicio y la experiencia de compra de tus clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2be998b\" data-id=\"2be998b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acbbb9f elementor-widget elementor-widget-heading\" data-id=\"acbbb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los beneficios del Mystery Shopper en mi empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-529e910 elementor-widget elementor-widget-text-editor\" data-id=\"529e910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seg\u00fan un reporte de Accenture, tan s\u00f3lo en Estados Unidos, el 52% de los consumidores cambiaron de proveedores el \u00faltimo a\u00f1o, provocando una p\u00e9rdida para esas empresas de 1.6 billones de d\u00f3lares. Mientras muchos ven una gran amenaza, hay quienes ven en esta tendencia una gran oportunidad de obtener m\u00e1s clientes usando herramientas que les permitan medir su desempe\u00f1o y compararlo con el de la competencia; en otras palabras, usando el Mystery Shopper.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f32dc1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f32dc1e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6f9bc10\" data-id=\"6f9bc10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e2de06 elementor-widget elementor-widget-heading\" data-id=\"3e2de06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Que tu cliente tenga una experiencia incre\u00edble por todos los canales de comunicaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f50900d elementor-widget elementor-widget-text-editor\" data-id=\"f50900d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con el avance de la tecnolog\u00eda, los puntos de contacto con el cliente han crecido; siendo el de mayor crecimiento el contacto virtual que hacen en nuestras redes sociales o en nuestro sitio web. La pandemia aceler\u00f3 esta interacci\u00f3n y hoy m\u00e1s que nunca vigilar que nuestros clientes tengan una buena experiencia de compra en nuestros canales virtuales, se ha vuelto fundamental para cumplir con las expectativas de nuestros clientes.<\/p><p>El Mystery Shopper Virtual\u00a0u online, es la extensi\u00f3n de la herramienta mystery shopper en el \u00e1mbito\u00a0digital, donde principalmente se busca evaluar los tiempos de respuesta, medir la atenci\u00f3n del servicio, de la informaci\u00f3n proporcionada, del seguimiento post venta, entre otros.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fbac2a0\" data-id=\"fbac2a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee17e39 elementor-widget elementor-widget-image\" data-id=\"ee17e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1542\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-scaled.jpg\" class=\"attachment-full size-full wp-image-220\" alt=\"mystery-shopper-003_1\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-scaled.jpg 2560w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-300x181.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-1024x617.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-768x463.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-1536x925.jpg 1536w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-003_1-2048x1234.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-90bab1e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90bab1e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-196c91e\" data-id=\"196c91e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff5aa66 elementor-widget elementor-widget-heading\" data-id=\"ff5aa66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mide y mejora la preparaci\u00f3n de tus empleados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f070070 elementor-widget elementor-widget-text-editor\" data-id=\"f070070\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tus empleados son el puente entre el cliente y el producto o servicio que brindas. Ellos tienen acceso a informaci\u00f3n sobre tu producto o servicio, que dependiendo c\u00f3mo se comparte, puede afectar positiva o negativamente la decisi\u00f3n de compra y lealtad de un cliente. La implementaci\u00f3n de un buen programa de compras misteriosas har\u00e1 saber a tus empleados si necesitan mayor preparaci\u00f3n para brindar una interacci\u00f3n superior con todos los que ingresen a tu tienda o visiten tu website o red social.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-de6ba89\" data-id=\"de6ba89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-881db62 elementor-widget elementor-widget-heading\" data-id=\"881db62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una mejor manera de monitorear el desempe\u00f1o de los empleados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05befee elementor-widget elementor-widget-text-editor\" data-id=\"05befee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El Mystery Shopper ofrece una perspectiva imparcial y de afuera hacia adentro de c\u00f3mo operan tus empleados a diario. En una organizaci\u00f3n, puede ser dif\u00edcil determinar qu\u00e9 tan bien se desempe\u00f1an los empleados diariamente. Adem\u00e1s, es posible que no tenga los medios para monitorear el desempe\u00f1o de los empleados en sus diversas ubicaciones o canales. La informaci\u00f3n recopilada de la investigaci\u00f3n, es valiosa para el liderazgo y los empleados de primera l\u00ednea, porque ayuda a se\u00f1alar las \u00e1reas que necesitan mejoras.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f713b8b\" data-id=\"f713b8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0fc618 elementor-widget elementor-widget-heading\" data-id=\"c0fc618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mystery Shopper <br>\naplicado a la <br>\ncompetencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b54775e elementor-widget elementor-widget-text-editor\" data-id=\"b54775e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Descubre c\u00f3mo se desempe\u00f1a la competencia desde la atenci\u00f3n a clientes hasta la investigaci\u00f3n a detalle de su oferta comercial. Conforme a esta informaci\u00f3n, podr\u00e1s empezar a ajustar la experiencia del cliente de tu empresa para satisfacer los siempre cambiantes deseos de tus clientes y colocarte por encima de la competencia tanto en servicio como en oferta comercial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c65f3ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c65f3ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2484d6d\" data-id=\"2484d6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a8123d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a8123d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85f9e20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85f9e20\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a473b4f\" data-id=\"a473b4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8965337 elementor-align-left elementor-widget elementor-widget-lottie\" data-id=\"8965337\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tendenciaim.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/evaluation.json&quot;,&quot;id&quot;:454,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-75b604a\" data-id=\"75b604a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3eb0de8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3eb0de8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6c164 elementor-widget elementor-widget-text-editor\" data-id=\"6f6c164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Eval\u00faa<\/strong> tu servicio al cliente de manera objetiva.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-429d3e2\" data-id=\"429d3e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8574f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b8574f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2acf5ba elementor-widget elementor-widget-text-editor\" data-id=\"2acf5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Detecta<\/strong> cu\u00e1ndo y d\u00f3nde est\u00e1 ocurriendo un mal servicio al cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-50e0a38\" data-id=\"50e0a38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e233713 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e233713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc3e96f elementor-widget elementor-widget-text-editor\" data-id=\"cc3e96f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Obt\u00e9n informaci\u00f3n<\/strong> valiosa de tus empleados.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-b8eaf52\" data-id=\"b8eaf52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a81faf elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0a81faf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fde7369 elementor-widget elementor-widget-text-editor\" data-id=\"fde7369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Descubre<\/strong> el desempe\u00f1o real de tus colaboradores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a8dc7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a8dc7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb228a3\" data-id=\"fb228a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b50b16 elementor-widget elementor-widget-heading\" data-id=\"3b50b16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfEl Mystery Shopper ser\u00e1 \u00fatil para el ramo en el que me encuentro?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7b38b elementor-widget elementor-widget-text-editor\" data-id=\"8a7b38b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La respuesta es s\u00ed<\/strong>;\u00a0no importa el ramo en el que te encuentres, el mystery shopper siempre es una herramienta valiosa. Sin embargo, hay diversos m\u00e9todos de Mystery Shopper que funcionan mejor en algunas industrias.<\/p><p>Los m\u00e9todos m\u00e1s populares son:<\/p><ul><li>Compras misteriosas en persona (presencial).<\/li><li>Mystery shopper telef\u00f3nico.<\/li><li>Compras misteriosas virtuales (Virtual Mystery Shopper).<\/li><li>Mystery shopper (h\u00edbrido) de m\u00faltiples puntos de contacto.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d68183 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d68183\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d39541\" data-id=\"9d39541\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea82f1f elementor-widget elementor-widget-image\" data-id=\"ea82f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-004-1024x682.jpg\" class=\"attachment-large size-large wp-image-222\" alt=\"mystery-shopper-004\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-004-1024x682.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-004-300x200.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-004-768x512.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-004-1536x1024.jpg 1536w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-004-2048x1365.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18790d1 elementor-widget elementor-widget-heading\" data-id=\"18790d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mystery Shopper Presencial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c45ad elementor-widget elementor-widget-text-editor\" data-id=\"86c45ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Es cuando un comprador misterioso o <em>mystery shopper <\/em>visita un establecimiento, bajo un escenario predeterminado, con el fin de evaluar el servicio y pol\u00edticas que sigue el personal a cargo.<\/p><p>Los mystery shopper presenciales, son excelentes para las empresas en las que un comprador puede presentarse como un cliente potencial sin despertar sospechas. Como resultado, son utilizados principalmente por las siguientes industrias:<\/p><ul><li>Venta minorista.<\/li><li>Restaurantes.<\/li><li>Gasolineras.<\/li><li>Bancos.<\/li><li>Gimnasios (ramo del fitness).<\/li><li>Hoteles.<\/li><li>Cuidado de la salud.<\/li><li>Agencias automotrices.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-554c15b\" data-id=\"554c15b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd5092 elementor-widget elementor-widget-image\" data-id=\"3cd5092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-005-1024x683.jpg\" class=\"attachment-large size-large wp-image-223\" alt=\"mystery-shopper-005\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-005-1024x683.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-005-300x200.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-005-768x512.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-005-1536x1024.jpg 1536w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-005-2048x1366.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bc10c7 elementor-widget elementor-widget-heading\" data-id=\"7bc10c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mystery Shopper Telef\u00f3nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6d0d5 elementor-widget elementor-widget-text-editor\" data-id=\"ad6d0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una alternativa de visitar f\u00edsicamente una ubicaci\u00f3n, es que los compradores secretos llamen a un negocio. Este tipo de compras misteriosas se usa mucho para evaluar los centros de llamadas, sin embargo, ninguna empresa a la que se pueda contactar por tel\u00e9fono debe pasarla por alto, ya que es importante que sus clientes tengan el mismo nivel de experiencia, independientemente de c\u00f3mo interact\u00faen con su marca.<\/p><p>Para el mystery shopper telef\u00f3nico, pueden emplearse diversos escenarios, desde completar una compra remota hasta simplemente llamar para obtener informaci\u00f3n adicional. Este tipo de compras secretas es utilizado principalmente por las siguientes industrias:<\/p><ul><li>Call centers.<\/li><li>Hoteles.<\/li><li>Turismo.<\/li><li>Agencias de viajes.<\/li><li>Desarrollos habitacionales, que aplica en general para cualquier empresa que ofrezca un servicio.<\/li><li>Aplica en general para cualquier empresa que ofrezca un servicio.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4c4b63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4c4b63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9ec3f8b\" data-id=\"9ec3f8b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f45a133 elementor-widget elementor-widget-image\" data-id=\"f45a133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-007-1024x574.jpg\" class=\"attachment-large size-large wp-image-224\" alt=\"mystery-shopper-007\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-007-1024x574.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-007-300x168.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-007-768x431.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-007-1536x862.jpg 1536w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-007.jpg 1640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b404bf2 elementor-widget elementor-widget-heading\" data-id=\"b404bf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Virtual Mystery <br>\nShopper<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee377b elementor-widget elementor-widget-text-editor\" data-id=\"bee377b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las compras en l\u00ednea han ido en constante aumento y no muestran signos de retroceso, lo que hace que este tipo de programa sea cada vez m\u00e1s importante.<\/p><p>El virtual mystery shopper eval\u00faa qu\u00e9 tan receptiva es una empresa en l\u00ednea, qu\u00e9 tan f\u00e1cil es navegar por su sitio web o c\u00f3mo interact\u00faan con los clientes en las redes sociales. Al igual que las compras misteriosas telef\u00f3nicas, ninguna marca con presencia digital debe pasar por alto las compras misteriosas virtuales, pero las siguientes industrias las utilizan con mayor frecuencia:<\/p><ul><li>Turismo.<\/li><li>Agencias automotrices.<\/li><li>Ramo automotriz en general.<\/li><li>Bienes ra\u00edces e inmobiliarias.<\/li><li>Telecomunicaciones.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70e7753\" data-id=\"70e7753\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f721df4 elementor-widget elementor-widget-image\" data-id=\"f721df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1620\" height=\"1080\" src=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-006.jpg\" class=\"attachment-full size-full wp-image-225\" alt=\"\" srcset=\"https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-006.jpg 1620w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-006-300x200.jpg 300w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-006-1024x683.jpg 1024w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-006-768x512.jpg 768w, https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/mystery-shopper-006-1536x1024.jpg 1536w\" sizes=\"(max-width: 1620px) 100vw, 1620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51a9d96 elementor-widget elementor-widget-heading\" data-id=\"51a9d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mystery Shopper de punto de contacto m\u00faltiple (h\u00edbrido)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96c205a elementor-widget elementor-widget-text-editor\" data-id=\"96c205a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchas empresas requieren m\u00faltiples tipos de compras misteriosas para medir con precisi\u00f3n la experiencia general del cliente (CX). Como mencionamos al principio, su programa de compras misteriosas debe reflejar c\u00f3mo sus clientes interact\u00faan con su marca.<\/p><p>Este m\u00e9todo es excelente para evaluar m\u00e9todos de compra alternativos, como el delivery y la entrega de productos a terceros. Las compras misteriosas h\u00edbridas involucran compradores secretos que siguen un viaje completo del cliente, desde Internet hasta el tel\u00e9fono y una experiencia en vivo.<\/p><p>Dependiendo de la naturaleza y el tama\u00f1o de su negocio, muchas empresas se benefician de las tiendas misteriosas h\u00edbridas, pero las siguientes industrias las utilizan con mayor frecuencia:<\/p><ul><li>Bancos.<\/li><li>Turismo.<\/li><li>Hospitales \/ Cuidado de la salud.<\/li><li>Inmobiliarias y bienes ra\u00edces.<\/li><li>Automotriz.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-213ecf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"213ecf3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1fec8a\" data-id=\"d1fec8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-148057c e-transform elementor-widget elementor-widget-lottie\" data-id=\"148057c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/www.tendenciaim.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/loader.json&quot;,&quot;id&quot;:327,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-30,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;,&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9e2a46b\" data-id=\"9e2a46b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12ccc9 elementor-widget elementor-widget-heading\" data-id=\"c12ccc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f299bb5 elementor-widget elementor-widget-text-editor\" data-id=\"f299bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>El mystery shopper es una herramienta indispensable<\/strong> para mejorar la experiencia que los clientes tienen con una empresa. Esperamos que esta gu\u00eda te ayude a comprobar c\u00f3mo un buen programa de compras misteriosas puede contribuir al desarrollo de tu negocio, ya sea uno muy grande o una empresa peque\u00f1a que a\u00fan est\u00e1 creciendo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11969f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11969f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f610b83\" data-id=\"f610b83\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f1f7a elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"30f1f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.tendenciaim.com\/blog\/wp-content\/uploads\/2022\/11\/tendenciaIM_callToAction-1024x683.jpg);\" role=\"img\" aria-label=\"tendencia-IM-contacto\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCont\u00e1ctanos\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tSi ya est\u00e1s listo para comenzar, puedes solicitar una asesor\u00eda sin costo para cotizar un plan a tu medida en Tendencia IM\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/www.tendenciaim.com\/contacto\">\n\t\t\t\t\t\tContinuar\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Mystery Shopper es una gran herramienta para detectar dentro de tu empresa, de una manera honesta, por ello es y seguir\u00e1 siendo usada por las top 500 empresas Fortune, para tener una visi\u00f3n interna del desempe\u00f1o de sus empleados y si cumplen o no con las expectativas de la marca al interactuar con sus [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":341,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mystery-shopper","category-tips-consejos"],"_links":{"self":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts\/217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":39,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"predecessor-version":[{"id":571,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/posts\/217\/revisions\/571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/media\/341"}],"wp:attachment":[{"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tendenciaim.com\/blog\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}